Pompeii Gymnasium Body Shames for Publicity. Borrelli and Simioli: “A Shameful Move, They Insult Those Who Don’t Meet the Standards of Beauty That Society Imposes.”
Article Key Points
“Thanks to us, there are no more herds of flat-chested people on the streets.” Borrelli and Simioli: “A shameful move, they insult those who do not correspond to the standards of beauty that society imposes.
Pompeii Gymnasium Body Shaming
In the field of advertising and communication, we have seen all sorts of things. Audacity, creativity, irony, sensuality, temptation. Communication agencies have tried everything and have leveraged every type of human feeling to attract the public's attention and procure as many customers as possible for the advertised activities. But if you end up insulting your potential customers, then either you have not understood what 'communicating' means or someone has lost their mind.
Pompeii Gymnasium Body Shaming
This is the case of body shaming perpetuated by a social advertising campaign for a gym in Pompeii, as several users have reported to the Regional Councillor of Europa Verde Francesco Emilio Borrelli, which refers to the “flat-chested” who no longer crowd the streets in “herds” thanks to fitness-based treatments.
Pompeii Gymnasium Body Shaming
"If they were aiming for irony, they completely missed the mark. This is just an offense, an insult to those people who do not correspond to the standards of beauty imposed by today's society. We believe that this was an unworthy move, something shameful and intolerable. The gym managers and those responsible for communication should take a step back and humbly apologize." - commented Borrelli and radio host Gianni Simioli.
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Article published on 9 July 2021 - 16:03
