10La large format printing is the one that concerns the billboards, posters and advertising posters that each of us comes across while walking around the city streets. These are communication tools that are based on visual stimuli that have been designed and developed with the aim of leaving a very specific memory: billboards of this type can be found practically everywhere, at the bus stop or in the GP's office. Every place can potentially be transformed into a showcase for any brand: a space that can be used to communicate and transmit a specific advertising message.
Contents
The advantages offered by large format
The means that can be used to to advertise there are really many of them, and each of them is distinguished by a specific functionality and a particular ability to reach the target audience it is addressed to. Large format prints can be found installed on the walls of buildings, and the same can be said for the posters posted inside public establishments, for commercial totems and for advertising banners. All these tools are available to brands that choose to use them in order to spread and make known the identity of their company. The large format offers a truly significant advantage, which consists in the impactful and effective visual communication that comes from it.
A direct communication
I advertising banners and billboards deserve to be included among the most direct and functional tools thanks to which a truly high number of users can be reached and involved in an effective manner. communication implemented with billboards, even after a quick glance, is useful for companies that want to promote their services and products since it is able to leave a clear impression in people's memory of the message they want to spread.
How to build a perfect poster
I posters for posting must be characterized by graphics that on the one hand are essential, that is, not redundant, and on the other hand are intriguing. Thus, the image of the business to be promoted can reach the consumer. It is clear that people dedicate a maximum of a few seconds to an advertising communication, and this is why the value of the commercial offer must be communicated as quickly and effectively as possible.
The choice of location
Another aspect that cannot be underestimated is the one concerning the choice of location in which the advertising will be displayed. Obviously, squares and high-traffic streets are preferable, as well as all those places that ensure great visibility: for example, shopping centers. Depending on the characteristics of the identified target and the needs that we intend to satisfy, the advertising will vary the material, size and type of the poster. There are many options to choose from, from simple billboards to banners, plotters, posters, flyers, and so on. Posters, in particular, ensure a more than convenient quality-price ratio, and can be chosen in many different formats, both in color and black and white, for outdoors or indoors. Banners, on the other hand, are good for panels for trade fairs, for window displays and signs. Finally, there are posters, to give to people or to hang.
Melastampi's solutions
Whatever solution you decide to opt for, it is always worth relying on the professionalism and competence of the Melastampi team, a brand that is part of RESTART printing solutions. It is a company that has been operating for a long time in the most diverse sectors with a professional approach, guaranteeing customers experience and creativity.
Article published on 12 January 2022 - 13:14
Video Chronicles
