It's a challenge based on followers that will start in March on the Neapolitan web. Twelve Neapolitan Tiktokers for eight million followers; one hundred hours of live, five a day for three weeks.
The “house of the children of mouse” is a new format dedicated to the world of social media that will start in mid-March with the Max Adv production of Massimiliano Triassi. A group of Neapolitan contestants will have to spend five hours a day for three weeks inside a house completely isolated from the outside world.
The main focus is on the characters' cohabitation at home. The expected participants are 12 who will meet at home every day from Monday to Friday at 20,00:3 pm for three weeks, dividing up the tasks of management, cleaning, tidying up, cooking, etc. They will live together until XNUMX:XNUMX am the following day, obviously without cell phones. They will be the live de “The House of the Children of Mouse” to transmit images on the profiles of 12 TikTokers according to an experiment never tried before.
All enriched by the various unexpected events and the themed evenings organized (pajama party - Karaoke - group dances etc.). Inside the house among the characters are also expected: the confessor - the psychologist - the sexologist and many other particular figures to enrich the program.
The names of the first "tenants" have been revealed, TikTokers with over 8 million followers: Rita De Crescenzo, Laura la Divina, Loredana Fiorentino, Mucella, Francesca Squillace. In the coming months we will announce the other participants. Ad Enzo Bambolina the task, within the house, of introducing the various themes of the day and acting as "confessor" to individual participants.
The production is by Max Adv of Massimiliano Triassi. The program is written by Daniel Violante e Fabio Ruffo. And then twenty more between operators and assistants, simultaneous live broadcasts on the various TikToker profiles for a technological investment oriented solely towards social media.
Massimiliano Triassi: “It's an experiment that puts the web at the center”
“What we are launching – says Massimiliano Triassi – is an experiment that puts the web at the center. A new product that focuses entirely on live social media considering the very high participation on Tik Tok of fans who follow the events of our protagonists on a daily basis”.
“Sharing live shows then gives the sense of multiplier with many followers that can be added during the program”.
Fourteen regional formats, two national ones, documentaries, comedy talk shows, information shows, general entertainment programs, in-depth programs, football seen through the eyes of a fan and the irreverent eyes of a group of authors who are now the backbone of Max Adv.
The production company headed by Massimiliano Triassi, a Neapolitan producer who made Napoli, creativity, and the team of authors three fundamental pillars for growth. Seventeen years in the breach for 500.000 minutes of production.
In the 2023/2024 season, 14 regional formats, 2 national formats and many other television activities and a season are confirmed. The talk show “La Notizia in Comune” is confirmed.
Health is the protagonist in “Benessere”. Also re-proposed are the interviews of “Approdiche” and the gags of “The Mast. Again “Zit com”, “E che serata”, the variety show that launches the new talents of Neapolitan entertainment; “'A Ricetta”, the challenge between entrepreneurs, professionals and housewives behind the stove for passion. The world of football seen in an irreverent way in “Ultimo Stadio”. Skoppiati and Sartù represent the best of Neapolitan comedy and beyond.
Latest successful television production tested on the renowned social Tik Tok "Figli di Mouse", where ordinary people who want to tell their personal stories have a platform moderated by a host ready to host outbursts and calls for reconciliation. National Formats "T'apparamm", there is a solution to all arguments, and finally, "Amatevi, al matrimonio ci penso noi" dedicated to those who would like to get married but economic conditions do not allow it and tell love stories that will have a happy ending.
"This is a very demanding production effort made up of fourteen formats resulting from the ideas of our team of authors and actors - explains television producer Massimiliano Triassi. The moment is not easy for anyone but all these productions now have such a deep-rooted and interested audience that we will start again with a new season richer and more articulated than the previous ones for which we can only thank the regional television channels of Campania and beyond"
Article published on 18 December 2023 - 14:32
