Milan Napoli in clear – The match between Milan and Napoli, broadcast on Dazn, marked a historic moment for Italian football: almost 1,9 million viewers followed the match, the first Serie A match broadcast in free-to-air after almost 30 years. In particular, the challenge, won by Antonio Conte's Azzurri, recorded an audience of 1.883.064 viewers, as communicated by the platform.
This match proved to be the most watched in a midweek round since the 2014-2015 season, surpassing the numbers of the first leg matches of the last two seasons on Dazn, both played on Sunday evening. With a peak of 1,9 million viewers, Milan-Napoli also became the second most watched match of the season on Dazn, just behind the Derby della Madonnina, which totaled almost 2 million views.
“We are very satisfied with the result achieved through a completely new viewing mode, in line with the current habits of the public, which has brought a premium right such as Serie A to an even wider audience,” commented Stefano Azzi, CEO of Dazn Italy. “This was the goal we set ourselves last year, when we invested in the desire to attract a new audience of fans,” he concluded.
Article published on 30 October 2024 - 15:19
