I Serie A presidents want to see clearly the TV ratings of the championship broadcast by Dazn.
A technical table has been called for next week between Lega Serie A and the streaming television broadcaster to address the issue of measuring the championship's audience. This is what emerged from the Assembly held today at the IBC Center in Lissone, in which Marco Nazzari, CEO of Nielsen Media, and Marco Mellia, professor at the Polytechnic University of Turin, spoke.
The three disruptions encountered by the streaming platform during the broadcast of matches in these first 7 days of the championship were also discussed. According to what we understand, Sky's request for a new tender for Serie A pay highlights was not investigated.
If there is an answer, it will be private or will be the subject of a new meeting. 19 clubs were present at today's meeting, with only Salernitana absent. For Lazio, the president Claudio Lotito arrived, at the center of a tough clash with the FIGC in recent days over his exclusion from the Federal Council given the sanctions imposed on him by the Federal Court of Appeal on the swab affair. First appearance in person, instead, for Juventus CEO Maurizio Arrivabene.
Enrico Preziosi was also present representing Genoa, the former owner remained on the club's board after the sale to the 777Partners fund with the delegation for matters concerning the League. During today's Lega Serie A Assembly, the clubs were also shown the developments of the anti-racism campaign 'Keep Racism Out', promoted by Lega Serie A during the last season with the collaboration of all the Clubs and Unar (National Office Against Racial Discrimination) and confirmed for this year too.
Also in light of the serious episode in Florence, which involved Napoli defender Kalidou Kouilibaly (nominated today by the League as the MVP for September, ed.), on 13 October, during the periodic CSR Commission, the clubs will adopt new shared measures to address manifestations of racism in stadiums, such as the possibility of prohibiting access to all facilities to anyone who is the protagonist of such episodes, in the name of a strong and unanimous condemnation by the entire football world.
Regarding the topic of the format of the Serie A Tim, Deloitte's analysis was shown on the direct and indirect impacts depending on the number of teams participating in the top championship. The different calendar scenarios, national and international, will also be discussed within the next Assembly of the European Leagues, organized by the Lega Serie A in Milan on October 21 and 22.
Finally, on the subject of the audiovisual rights of Serie A in the Mena area, the CEO Luigi De Siervo will have the mandate to continue the discussions with the interested intermediaries in order to identify one or more licensees for such rights.
Article published on 7 October 2021 - 21:02
