“Il libro si fa in quattro” (The book is made in four) kicks off on Monday, January 30th, a project aimed at lower secondary schools in the Campania Region, curated by Duna di Sale Association and Fondazione Campania dei Festival, in collaboration with the Regional School Office for Campania as part of the ORIENTAlife project, which involves Salerno Letteratura Festival, the publishing house Biancoenero, and thirteen schools in the provinces of Naples, Salerno, Benevento, and Caserta. Teachers from the Audiovisual Storytelling Laboratory of the Department of Political Science and Communication of the University of Salerno, and professionals from the communications staff of Salerno Letteratura, also participate in the project. The start is with the Gneo Nevio Institute of Naples.
“This project sees us involved for the first time in an action with schools on a regional scale, and we are very grateful to the Campania dei Festival Foundation for having given us the opportunity – explains Daria Limatola, president of Duna di Sale – Il libro si fa in quattro makes students protagonists in the management of the process of creating a book: editing, graphics, marketing, press office. It all starts from the text written for the occasion by the award-winning author Antonio Ferrara, and from the indispensable collaboration with Biancoenero Edizioni, a publishing house for children whose goals and values we fully share”.
“The project The book is divided into four parts, – declares Alessandro Russo, Secretary General of the Campania dei Festival Foundation – presented during the first edition of the Campania Libri Festival, is the demonstration of how important institutional collaboration between institutions can be. The contribution of the Campania Region and the synergy born between the Campania dei Festival Foundation, Salerno Letteratura Festival and the Regional School Office for Campania, give the possibility to offer schools today a project that puts students at the center of the entire process of creating a book, allowing them to experience first-hand all the phases of its creation. This initiative falls within the scope of ORIENTAlife activities, for orientation in secondary schools of the first cycle of education”.
“Il Libro si fa in quattro” was born from the need to find a way to approach reading that is engaging for the young students who will take part in it. Discovering what the process of creating and marketing a book consists of offers them the opportunity to have a direct experience, which can be a different, fun and useful opportunity to introduce them to the world of books. The project presented is divided into four phases, interconnected with each other that can also be carried out in parallel and that constitute the basic stages through which a book passes in order to be placed on the market: editing, graphics and illustration, marketing, presentation to the public.
THE SCHOOLS INVOLVED. IC Gneo Nievo of Naples; IC Rita Levi Montalcini of Giugliano; IS Samuele Falco of Scafati; IC Romeo Cammisa of Sant'Antimo; IC Bovio Pontillo Pascoli of Cicciano; IC Donizetti-Plesso Viviani of Pollena Trocchia; ICS Luigi Settembrini of Gioia Sannitica; IC2 Sant'Agata de' Goti of Sant'Agata de' Goti; IC Ernesto Borrelli of Santa Maria La Carità; IC Giovanni Falcone of Sassano; IC Autonomia 82 of Baronissi; ICS Lucantonio Porzio of Positano; IC Giovanni XXIII of Cava de' Tirreni.
Established in July 2007, the Fondazione Campania dei Festival is an in-house providing body of the Campania Region recognized by the MiC, in a network with ItaliaFestival and EFA (European Festivals Association). Today the Foundation is a wide-ranging cultural institution that permanently produces and promotes projects in the fields of cultural heritage enhancement, social inclusion and training through live performance.
Duna di Sale Associazione di Promozione Sociale e culturale ETS has been working since 2001 to promote culture and literature. Since 2013, it has organized the Salerno Letteratura festival, which is held every year in Salerno during the third week of June, and many other events involving Italian and foreign authors.
Biancoenero is an independent publishing house founded in Rome in 2005. It has always worked on the Alta Leggibilità project, to bring books closer to all children, even those who have reading difficulties. Dyslexics, non-native speakers, reluctant readers, need more than others to verify the actual readability and clarity. This is why Biancoenero, with the collaboration of therapists and experts, has identified precise linguistic and typographical criteria to make reading more accessible to everyone, without sacrificing the quality of the narration and content.
Article published on 27 January 2023 - 11:40
