Confcommercio Campania with Fipe Innovation Academy proposes a training course, with the aim of providing entrepreneurs with knowledge and skills in the management of innovative Digital Transformation tools for catering, through the application of digital techniques that integrate with traditional techniques, to reach optimal solutions.
Three meetings of two hours each, scheduled for Wednesday 16, Tuesday 22 February and Thursday 3 March, at 15 pm, on the zoom platform.
Using a problem-solving approach, the methodology is based on the idea of bringing together entrepreneurs in the restaurant and food sector with cutting-edge start-ups and SMEs that have developed innovative models for digital marketing.
Together with industry experts, various topics will be explored: artificial intelligence in the retail sector, emerging technologies, new in-store and out-of-store consumer experiences, digital advice and solutions for new trends, online and offline communication, video content optimization, digital food and food strategy, phygital sales, and much more.
By Eugenio Pisani, founder of SPUN, expert in UX Visual Designer, Mario Amura, founder of PHLAY, Director of photography, Ida Paradiso, author of the book Food Marketing 2.0, expert in strategic marketing.
"IIn this truly complex phase, doing business is increasingly something for fearless and determined people, in times dictated by emergencies and unforeseen events that, every day, manifest themselves and must be promptly addressed.” – explains Antonio Monizzi, Provincial Councillor of Confcommercio Campania, delegate for Training, and adds: “We remain convinced of the need to put ourselves to the test, finding ways to refine skills and tools useful for winning the challenges of the network, of the sometimes unequal and disproportionate competition against the giants of the network, not only opposing with the demands of the category's law, but also sharpening the weapons, perhaps exploiting the same weapons.
And it is precisely in this perspective that this training course fits in, concrete and concentrated in a few hours of work, which has the objective of shedding light on the opportunities offered by artificial intelligence, the use of video formats and cross-mediality, between the digital and physical worlds.".
Article published on 11 February 2022 - 17:45
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