The Italian spa sector is preparing to register record numbers for the upcoming holidays, with an estimated total expenditure of over 100 million euros, highlighting a significant growth compared to the previous year. This forecast was provided by Federterme Confindustria, which highlights the wide offer of 320 spa facilities available in Italy.
Article Key Points
A Diversified Offering
Italian spas adapt to the needs of every type of traveler, whether they are looking for a regenerating escape in the Alps or a relaxing stay in the hills of the South. Spa hotels are preparing to receive around 500 thousand visitors, attracted by a wellness offer that includes all-inclusive services, with an average daily expenditure of between 170 and 200 euros.
Growth in Demand
The growing demand is mainly fueled by wellness, prevention and beauty treatments, which are the core of the spa offering. Visitors can choose between relaxing massages, wellness programs, beauty rituals and personalized treatments, making the spa an attractive destination for those who want to pamper themselves during the holidays.
A Symbol of Well-being
The 2024-2025 Christmas season highlights the strategic role of spas in the Italian tourism industry, not only as places of relaxation and care, but also as symbols of a lifestyle focused on well-being. According to Federterme Confindustria, "this success is the result of an increasingly innovative and quality offer, capable of intercepting new trends and the needs of modern travelers".
Article published on 30 December 2024 - 22:40
