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Ho.Re.Ca sector: increasing focus on digitalisation

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The Ho.Re.Ca. sector is going through a period of great transformations, with significant challenges awaiting restaurant, bar and hotel owners. 

The increase in electricity and gas costs, combined with the difficulty of finding staff are just two of the aspects that can affect the performance of a business today, however in recent years new, important solutions have also been created designed to make it easier to manage a venue. 

Thanks to developments in the food & tech sector, in fact, entrepreneurs can now count on cutting-edge tools that allow them to promotecost reduction: from a completely digital menu to the ability to receive orders from customers on their smartphones without relying on external delivery companies, there are several options that can be put into practice.

To take advantage of these opportunities, you can rely on specialized companies such as Qromo, an all-Italian start-up that provides specific software to optimize the management of all those activities that affect the productivity of companies in the Ho.Re.Ca. sector. 

In addition to the all-in-one management system, on the Qromo.it website it is also possible to find e insights which explain in detail how to try to seize all the opportunities related to the digitalization of your business.

Why is it important to digitize your business? 

Starting a digitalization process is essential for a sector like Ho.Re.Ca., which otherwise risks finding itself in deep difficulty due to management costs that are expected to become increasingly higher.

The choice of digitize the menu It is one of the first steps that can be taken to reduce expenses: thanks to the 100% digital menu proposed by Qromo, for example, you can have a food and drink menu always updated and in multilingual version, with the ability to modify ingredients, opening hours and prices easily and completely independently.

Additionally, customers can have the option to order and pay directly at the table, eliminating waiting times and optimizing the work of waiters.

The workflow will then be improved by a Faster and more efficient payment management. In fact, most people tend to pay by credit card: using Qromo's software it is possible to complete the payment in autonomous way using your smartphone directly.

According to the data collected by the start up, the managers who have chosen to implement this service have noticed a 20% increase in the average receipt, thanks to the greater speed with which the process is managed through self order. 

Furthermore, by using Qromo's all-in-one management system, it is possible to have a convenient dashboard with the Product sales statistics, so as to know which preparations or drinks are most appreciated by customers and which are not.

How to optimize delivery service with management software

In addition to a better organization of work, with a consequent increase in orders and average spending, Qromo also offers the possibility of being able to independently manage the delivery service. 

Often, in fact, one of the costs that has the greatest impact on Ho.Re.Ca. sector managers with regards to the home delivery service is the commissions, extremely high, of delivery fleets external to the business. 

This amount, in fact, can reach up to 35%, against the 2% applied by Qromo on orders. The latter, in fact, are sent directly to the company via smartphone and will then be the one to manage the payment.


Article published on 18 October 2022 - 19:51


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