Umbrellas are one of the most effective marketing gifts in the promotional industry. Their versatility is why many prefer to use promotional umbrellas in their marketing campaigns. Plus, the cost of producing a basic umbrella is more affordable than you think. Let's take a closer look at our featured image of a custom umbrella. This umbrella is from Schirmmacher, a company with decades of experience in supplying advertising umbrellas, parasols and gazebos.
The Crucial Factors for an Effective Branded Umbrella
- Focus on brand exposure: there is no way around it, it will rain. Unlike other solutions provided by various promotional items such as t-shirts of uncertain sizes or pens that stop working after a few uses, umbrellas remain effective in exposing your brand to the public.
- The right choice of colors: if it is true that most of us buy a piece of clothing or an accessory for its style and color, the same reasoning will be applied when as customers we will use (or not) the umbrella that was given to us by our trusted shopkeeper or our employer. Therefore when you use too many colors, your message could get lost. While the colors used should tell a story about your company: they should represent your culture, the solutions you offer and expose your brand.
- Use bold and clear designs: When it comes to your abstract and cryptic designs, it’s probably time to tone it down a bit and take a look at the minimalist approach. If you take a look at the design shown above, you’ll immediately see the brand name and the distinct color. Including too much information can do more harm than good; avoid bloating the message and making it unclear what it means. A short, unique, and creative message often proves more engaging, and designs like these prove more effective than complex ones (here you can find some solutions that might be right for you).
- The quality of the umbrella itself: well, it doesn't matter how beautiful and eye-catching your design is if the umbrella itself is not durable as it will make your marketing campaign cold and soggy to say it with a smile.
Not only are they a solution that can reinforce your marketing message, but they can also maximize your marketing budget by providing your customers and employees with an accessory that is pleasing to the eye and, above all, useful in unexpected times of need. Branded umbrellas can help you capture the attention of your target market in a cost-effective way. increasing brand awareness and bringing instant recognition. At the same time, they are also excellent at promoting customer loyalty. Try them!
Article published on November 1, 2022 - 12:44
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