Dazn “for the first time in the history of the Serie A, to promote the start of the season and encourage new subscribers, will have the opportunity to broadcast 'free-to-air' and always on its own site or app, a maximum of 5 races per season". The CEO of the League says so, Luigi De Servant, at the Sole 24 Ore.
De Siervo then underlined how the League Serie A It is one of the few leagues “to improve international performance in an extremely complex market context”. De Siervo then explains: "We had to work in a context with virtually no competition because the interested parties had very different ambitions. We were close to awarding a free-to-air match and we have to thank Mediaset for believing in the project. But the conditions were not there because the strong party, Dazn, essential in all market configurations, never really evaluated any alternative to the current model".
The Lega RadioTv channel with Rds “will become central to the Dazn offer on its portal. We will maintain the radio channel broadcast on Dab – adds De Siervo -, but they wanted to buy the exclusive video to have our channel on their platform. Because, after just three months, it has become a point of reference, effectively guaranteeing fans a live product for 17 hours a day in which Serie A is told directly, without filters”. Finally, De Siervo states that the League's RadioTv will leave digital terrestrial from 1 July.
Article published on 26 October 2023 - 11:44
