See Naples and then return to paraphrase Goethe's See Naples and then die. And so all the tourists who are arriving in Naples are followers of the famous German writer.
Article Key Points
Because according to the data presented yesterday, 90% of the Italians interviewed and 91% of the foreigners said they would like to return to visit the city. 89% of the sample said they would remember at least one of the typical products tasted during the holiday.
Naples confirms itself as an increasingly attractive tourist destination: the data for the first half of 2024 show constant growth compared to the previous year. With an average stay of 3 days, Naples is the second Italian city, after Rome, in terms of length of stay for tourists.
Satisfaction through the roof
The level of satisfaction among visitors is at an all-time high, with particular appreciation for the historical-monumental heritage, culture, folklore and food and wine, which obtain a score of 4,4 out of 5.
In the first months of 2024, a monthly average of over 1.2 million overnight stays was recorded, with peaks of over 800.000 even in the winter months. A positive trend that confirms the success of the strategy of deseasonalization of tourism in Naples.
Tourists reward the offer
the questionnaire administered to approximately 5.000 Italian and foreign tourists highlights an overall positive opinion on all aspects of the tourist offer: cultural and sporting events, entertainment, accommodation facilities and professionalism of the staff.
Hospitality and culture
The positive impact of tourism also extends to the citizens. 90% of the interviewees among the residents believe that the bring economic benefits to the city and local businesses, while also helping to increase cultural pride and keep tradition alive.
“Brand Naples”
A new symbol for the city: from today an installation with 12 panels will be visible in Piazza Municipio near via Acton, a project created by architect Marco Tatafiore. The invitation to tourists is to take selfies with the symbols of Naples.
Among these, are depicted the San Gennaro painted by Jorit, the pizza, the babà, the Toledo subway station, Pulcinella, Vesuvius, the view of the gulf and the sea. And again: Maradona, Palazzo Donn'Anna and the sea of Posillipo.
The data confirms the great potential of Naples as a tourist destination of excellence. The commitment of the municipal administration, combined with the enthusiasm of the citizens and the appreciation of the visitors, lays the foundation for an even brighter future for tourism in Naples.
Councilor for Tourism and Productive Activities Teresa Armato commented: “Naples is undergoing a transformation that must be governed starting from a vision of the city and the path that must be taken to exploit its potential.
Tourism is a very important resource even if it is not the only one. We welcome with satisfaction the results obtained and the post-covid growth. We had a series of objectives that were partly achieved. First, the deseasonalization. Tourism also brings thousands of jobs”.
Article published on 21 June 2024 - 09:17
