The gambling industry of winsane casino it is no longer just a game, but also a successful integration with other international brands. The casino is first of all elitism, it is a standard for a man who loves risk, who loves to dress well and with taste.
Contents
Fashion industry brands are happy to cooperate with casinos and develop their own marketing promotion policy. What tools do casinos use and how do they work in practice?
To begin with, we will consider the main tools for attracting the audience. In this case, there are no particular differences from the work of other brands. Casinos have long turned into a hybrid format. The online format is becoming more popular than visiting a casino in person. And with the development of 5G technology, the elitism and premiumization of casinos will further increase. What we mean above all is a more active interaction with the casino. A regular player in an Italian casino will hardly be recognized in an American casino. The format of VR technologies will finally eliminate these barriers.
- Digital marketing. The communication channel with customers has long been shifted to social networks and chats. There is an interesting paradox here. The online format of the gambling industry is growing rapidly, but the offline format is not lagging behind. For example, according to CAGR estimates, in 2023, online gambling worldwide accounted for a share of over $75 billion. While by 2030, this figure will more than double, reaching $150 billion (with annual growth of over 11%) – data from Custom Market Research.
- The offline format shows a 4,95% annual growth rate (also significant, given the development of internet technology): in 2024 the market size was over 150 billion dollars, and by 2030 it will be over 190 billion dollars – Mordor Intelligence data.
- Italian casinos occupy a significant share in these statistics, along with American and Asian gambling houses (with one difference: in Italy, state-owned companies actively compete in this sector).
Fedelta program
To maintain this pace, customers must be retained not only by paying big wins and providing adrenaline, but also with a loyalty policy. What will help bring the customer back to the Italian casino?
- Loyalty levels. The more a player spends, the better conditions he gets. Gold, Silver and Bronze statuses give privileges not only for extra points, but also for hotel reservations and airport transfers, bonuses in restaurants and spas.
- VIP Areas. Italians love exclusivity: for some players special rooms are opened, where an ordinary player cannot enter. Here are offered special services, cocktails with different recipes and a large collection of wines.
The following customer loyalty programs are common in Italian casinos:
- Bonuses are no longer awarded for active play, but for purchases made within the casino or in partner stores (we'll see how it works).
- On some days, points are accumulated much faster, for example, the day the work week begins. Professionals know these incentives and actively use them.
How does it work in practice?
Borgata Case Study
The marketing campaign was about attracting influencers and promoting the casino by celebrities. The photographer took black and white images, successfully integrated them into the visualization of the games and achieved a 25% increase in viewership compared to the previous year. The policy is almost a win-win. And most importantly, stars love working with casinos: a slight touch of luck and risk does not harm the image at all.
Cosmopolitan and Gucci Case
The casino is elite. It is fashionable, which means that fashion houses have a loyal audience here. The participation of fashion houses in the shows of new collections directly in casinos significantly increases sales on both sides. Casinos do this indirectly, through additional hotel reservations. Well, if you flew to Milan, attended a fashion show, how not to make a bet? Other fashion houses willingly use this format to promote their brand.
The case of circus shows
Casinos are an entertainment industry: excitement, adrenaline and great atmosphere. The gambling industry actively works with bright show programs. Some sites manage to increase the audience for the year by almost 50%. Italian casinos do not stand aside and actively cooperate with the famous Cirque du Soleil, Scarlett Entertainment and others. The downside of this cooperation is that minors are not allowed to enter the casino. And in vain: this is where aerial gymnasts and tightrope walkers work out their main programs to enter the international market.
All programs are successful: attracting new audiences and retaining regular customers. With an annual growth of the gambling industry (also in the online format) of 11% – a clear indication.
Article published on 21 June 2024 - 11:50
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