Alcott is shaking up the fashion world with the launch of its creative project Alcott Space, a boldly innovative initiative that aims to reinvent the brand's identity through wild collaborations with artists, designers and creatives from all corners of culture. In one fell swoop, the brand transforms the routine of fashion into an explosion of creativity, starting with an event that promises to attract hordes of enthusiasts.
The Launch Event That Heats Up Naples
Alcott Space is inaugurated by the multifaceted artist Gianpiero D'Alessandro, an international star ready to steal the scene in the Alcott Pop Up Store at the Mostra d'Oltremare during COMICON Napoli 2025. The appointment is set for Thursday, May 1, from 14.30:16.00 pm to XNUMX:XNUMX pm, with an hour and a half of chaotic meetings between journalists and avid fans. This bold move only amplifies the hype, transforming a simple pop-up into a magnet for the crowd.
**”We chose Gianpiero to launch the new project because he perfectly represents our vision: he is a visionary artist who with his language manages to connect different generations. His creativity, rooted in pop culture and contemporary art, is in perfect harmony with our brand”**, declare Salvatore and Francesco Colella, CEO of the Capri Group.
The Exclusive and Provocative Capsule Collection
Exclusively for Alcott Space, Gianpiero D'Alessandro has created a limited-edition capsule collection dedicated to Capri, Rome and Milan, with pieces that include black and white dual-color t-shirts, sweatshirts, hats and tote bags. After the debut of the Milanese version during Design Week, it is now Naples' turn, where the other collections will be unveiled in grand style, promising to drive collectors crazy with their mix of urban style and street art.
A world-class designer, artist, and graphic designer, Gianpiero D'Alessandro has proven himself to be an unstoppable creative force, having collaborated with names such as Snoop Dogg, Netflix, Nike, Levi's, Dolce & Gabbana, and Drew House, Justin Bieber's brand, where he served as creative director. His career includes founding inBetweeners, a revolutionary project in the metaverse, and publishing the book “Disegni di sogni. La mia storia” with Mondadori, cementing his status as a multifaceted genius.
Article published on 28 April 2025 - 15:14
Video Chronicles
The article about Alcott Space is very interesting, but I am not sure that the event in Naples will really attract so many people. Many may not know Gianpiero D'Alessandro or his art. I hope it will be a success.