During the press preview of the exhibition 'joyn! A journey into the world of Nutella for its 60 years', Gigi Padovani, writer and journalist, underlined the importance of this iconic product. "I wrote a book about Nutella because it is an icon of our time. It is sharing, it is happiness when you spread it, it is something that has entered our lives and this exhibition and this book, from which the exhibition is taken, tell the story of Italy through this brand, which represents us Italians through the various generations".
The exhibition is held at Maxxi – National Museum of 21st Century Arts and celebrates not only the history of Nutella, but also its connection with Italian culture and identity. This event represents an opportunity to reflect on how a simple food product can become a symbol of happiness and sharing in people's lives.
Through various exhibitions, 'joyn!' offers an immersive journey into the world of Nutella, highlighting its social and cultural impact.
Article published on 20 December 2024 - 10:58
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It's interesting to see how Nutella has influenced our culture. However, I wonder if this product is really a symbol of happiness for everyone, or just for some generations. There are many other products that can be.