The current year sees restaurants reconfirmed as the preferred choice to celebrate Valentine's Day, with over 6 million Italians who will opt for a romantic dinner in one of the over 133.000 restaurants available in Italy.
Article Key Points
Estimates from FIPE, the Italian Federation of Public Businesses, indicate an overall expected expenditure of around 330 million euros, thanks also to the approaching weekend.
A Refined Gastronomic Experience
The preference for a gastronomic experience is reflected in the culinary choices offered, especially in the “all-inclusive” menus that restaurateurs offer. At the heart of the offer will be dishes prepared with aphrodisiac ingredients, such as 'caviar' and 'oysters' for fish specialties, and a prevalence of spices such as 'anise', 'nutmeg', 'chilli' and 'saffron'.
Valentine's Day Traditions
Alongside dinner, traditional gifts of flowers, chocolates and jewelry remain popular ways to express feelings on this special day. With a focus on hospitality and customer experience, restaurants are gearing up to meet the expectations of a clientele seeking romance and culinary delights.
The growing number of restaurant guests demonstrates the importance of Valentine's Day as an opportunity not only to celebrate love, but also to showcase Italian dining.
Article published on 13 February 2025 - 21:32
It's interesting to see how restaurants have become the first choice for celebrating Valentine's Day. But I wonder if all these aphrodisiac ingredients are really necessary for a romantic dinner. Also, the expected expense seems a bit high.