A Malta an agreement of great importance is about to be signed between Tuscany and the archipelago of Malta . The meeting will take place in Naples, as part of the Mediterranean Tourism Exchange, today, Thursday, March 13. This initiative aims to enhance the cultural and tourist excellence of the two regions, underlining the potential of a collaboration that encompasses different aspects.
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Cinematic Tradition
Tuscany and Malta have a remarkable cinematic tradition, as demonstrated by numerous productions. Director Ridley Scott chose the Val d'Orcia in Tuscany to represent the Elysian Fields in the film “Gladiator,” while Malta hosted the filming of the settings of Imperial Rome. Furthermore, Tuscany saw its Apuan marble quarries in Carrara as protagonists in the film “Brutalist,” holder of three Academy Awards.
Tourism Collaboration and Heritage Valorization
The agreement between the two regions is aimed at enhancing one of the most fascinating tourist routes in the Mediterranean. The agreement aims not only at tourism collaboration but also at the promotion of cultural, artistic and gastronomic heritage. Francesco Tapinassi, director of Toscana Promozione Turistica, underlines the commitment to promoting sustainable tourism, which respects natural and cultural resources through authentic experiences.
Promotion of Women's Tourism
Another focus of the agreement is on female tourism. Toscana Promozione Turistica, through the project “Benvenuti,” is dedicated to enhancing female entrepreneurship in the tourism sector, promoting gender equality. In parallel, the Malta Tourism Authority is promoting the photography exhibition “Nessuna donna è un'isola,” which encourages visitors to discover the Gozo archipelago, exploring its traditions and landscapes. Other key figures in tourism will participate in the event, including Ester Tamasi and Clara Svanera. Their contribution is essential to combining history, nature and local communities, celebrating a tourism that avoids the masses and embraces quality and sustainability, leveraging a new sensibility towards modern travel.
Article published on March 13, 2025 - 12pm
Video Chronicles
The initiative between Tuscany and Malta seems interesting, but I hope that the collaboration works well and that it is not just words. Cultural heritage is very important and deserves more attention.
Yes, it is true. It is essential that there is a real commitment to enhance women's tourism. We hope that this project will lead to concrete results for all the women involved.