The Department of Tourism of the Municipality of Naples participates in the Borsa Mediterranea del Turismo (BMT), an event held at the Mostra d'Oltremare from March 13 to 15. A significant moment is scheduled for Thursday, March 13, at 12.15:XNUMX, at the stand of the Municipality of Naples, with a conference attended by the Councilor for Tourism and Productive Activities, and Valentina Della Corte, full professor of economics and business management.
Article Key Points
Strategic Objectives
According to the councilor, participation in the BMT represents a crucial opportunity to strengthen tourism promotion strategies. The city of Naples is experiencing a significant growth phase in the tourism sector, and this event is an opportunity to analyze the results achieved and plan future initiatives. Key themes include internationalization, decentralization of tourist flows, deseasonalization and event organization. During the conference, strategies to further enhance the city's cultural heritage will be discussed.
The New Face of Naples
The “Naples in New City” project will be presented to journalists and industry professionals. The initiative aims to offer a tourist experience that combines culture, food and wine, and local traditions, taking visitors to the lesser-known places in the city. Naples is preparing to face the challenges of 2025, including Naples2500 and the Jubilee, focusing on deseasonalization and the improvement of tourist services to ensure quality hospitality at an international level.
Article published on March 13, 2025 - 14pm
The idea of participating in the BMT seems like a good choice for Naples, but I wonder if the strategies that will be discussed will really be effective in the long term. Tourism growth is important, but there are many challenges to face.