La Serie A lands on the radio. The Italian radio offer is enriched by a new protagonist of sports communication. Radio TV Serie A is born with RDS – on air in DAB and IP mode, visible on digital terrestrial via the extension of the Radio-TV channel, on the website and on the Lega App Serie A, as well as on the Rds website and APP – starting from Saturday 19 August in conjunction with the start of the championship and created in partnership between Lega Serie A and Rds 100% Grandi Successi.
The presentation press conference took place this afternoon at the RDS auditorium in Milan in the presence of Massimiliano Montefusco, General Manager Rds 100% Great Successes, Luigi De Servant, CEO of Lega Serie A, Lorenzo Dallari, Director of Radio TV Serie A with RDS and a representation of the talents featured in the schedule of the new Radio-TV channel.
During the press conference, the cast of presenters and commentators was revealed who, together with the team of dedicated editors, will form the Radio TV Serie A team with RDS and which includes prominent names from the Italian journalistic and football scene, including Alexander Alciato, Marco Cattaneo, Serse cosmi, Alessandro Diamanti, Julia Mizzoni, Sandro Piccinini, Georgia Rossi, Riccardo Trevisani e Monica Bertini.
There will also be plenty of space for football influencers with a large following on Instagram and TikTok to engage the new generations thanks to the collaboration with Rdsnext, the first social radio created by GenZ talents for GenZ. Radio TV Serie A with Rds will broadcast 7 days a week, with original programs live from seven in the morning to midnight, from the RDS studios in Rome and Milan and from the EI Towers studios in Florence. A rich schedule of insights, news and current affairs containers dedicated to the top Italian football championship and its protagonists, enriched with special columns such as those in collaboration with Fantacalcio.it and Calcio e Finanza.
Article published on 26 July 2023 - 19:28
