The “glo for music” events do not stop, the initiative with which Glo, the flagship brand of BAT Italia for stick warmers for adult smokers, confirms its role in the active promotion of art and creativity in all its forms and declinations. In the setting of the Post – Aperitif Club of Napoli, Noemi, one of the most beloved voices in the Italian music scene, surprised everyone in the venue with a secret show by glo for music. At sunset, the singer performed an unexpected piano and voice performance.
Antonino Grosso, Head of Consumer Experience at BAT Italia: “In continuity with what has been done in previous years, it confirms its role and commitment to promoting art and creativity in all its forms and declinations. This time by dedicating an entire summer to music. Thanks to the gli for Music platform, it reaffirms its innovative scope by proposing a busy calendar of events that will see us as protagonists in the most important festivals of this Italian summer. What just happened today is, in my opinion, one of the most beautiful initiatives.
A secret show, therefore an unexpected show. Which brought on stage Napoli, in this splendid setting, one of the most beloved artists and the most beautiful voices of Italian music, Noemi, with whom we have consolidated a collaboration that began last year”. For the occasion, glo presented the new colors of the HYPER PRO device, the first in its category to have the innovative smart LED display, in the Gold and Rose versions. “Today we are also here to announce a novelty regarding HYPER PRO, which is our flagship device for heated tobacco, but not only, the first of its kind with the Smart LED Display. – continues Grosso – And from today with two new colors, Gold and Rose.
Very eye-catching colors, very warm colors, inspired by summer. Glo wants to be the protagonist of summer once again. And we will do it by following the philosophy that inspires us, that of innovating. That pushes us to always do better, to offer things that are always new and increasingly unique in their genre”. There will be four main unmissable stops that will see “glo for music” as protagonist as a sponsor. From the Capital with Rock in Rome to arrive in Salento with the Parco Gondar festival, to then conclude this journey along the Boot in warm Sicily, where glo will be the sponsor of the Eolie Music Fest and the Catania Summer Fest.
Article published on 12 July 2024 - 13:35
