Lega Serie A has proudly announced an innovative collaboration with Reddit, the famous global online community platform: thanks to this partnership, Serie A becomes the first football league in the world to establish an official presence on Reddit, marking a significant step towards direct engagement with fans.
The launch of the official Serie A Reddit account is an important strategic move to bring the Italian league closer to its vast global community of fans. Through this collaboration, the League intends to offer exclusive content, behind-the-scenes access, and interactive opportunities that will allow fans to be more engaged than ever before.
Reddit, known for its vibrant and passionate communities, represents an ideal channel for Serie A to establish an authentic dialogue with fans. Among the initiatives planned, the official Serie A account will host AMA (Ask Me Anything) sessions with players, coaches and managers of the championship, allowing fans to interact directly with the protagonists of football. In addition, exclusive content regarding matches will be shared, debates on the most exciting moments of the championship and interactive polls that will invite fans to express their opinions.
“This is an exciting time for the Serie A. Reddit allows us to reach our fans in a completely new, more engaging and dynamic way. As the first football league to officially join the platform, we are excited to bring our passion to an environment where authentic conversations and direct interaction are at the heart of the experience”, declared Luigi De Siervo, CEO of Lega Serie A. “This partnership will help us connect with Italian and international fans, wherever they are.”
Durgesh Kaushik, Vice President of International Growth at Reddit, added: “Sports fans are united globally through shared passion. The r/SerieA community is already a hub for fans around the world, and we’re excited to officially welcome Serie A to Reddit, where they’ll find an authentic space to connect with their most passionate supporters.”
Article published on March 26, 2025 - 15pm
