The TV audience data for the first evening of the Sanremo Festival 2025, hosted by Carlo Conti, reveal a significant success. According to the average of the total audience, 12,6 million viewers followed the event, representing a 65,3% share. The new survey methodology also includes the audience that followed the broadcast on mobile devices and digital platforms, marking an important update compared to the traditional Auditel count.
Article Key Points
Detailed Listening Data
The opening night of Sanremo 2025 was divided into various segments, with “Sanremo Start” obtaining 13.327.000 viewers and 51,88% share, the first part with 16.199.000 viewers and 63,68% share, while the second part saw 8.322.000 viewers with 69,25% share. Comparing these data with those of traditional Auditel, we see a slightly lower but still considerable participation.
Comparison with Previous Editions
Compared to previous editions, the festival has shown a growth trend in ratings. The last edition hosted by Amadeus in 2024 had an average of 10,6 million viewers with a 65,1% share. In 2023, the first evening, famous for Blanco's intervention and Chiara Ferragni's monologue, had attracted 10.757.000 viewers with a 62,4% share. The editions of previous years have had variable trends in their success, with numbers that generally kept the festival as one of the most followed events in Italy.
The Sanremo Festival continues to record important numbers and remains a fixed point in the Italian television landscape. The innovation in measuring the audience through the total audience now offers a more complete and precise vision of its popularity. The comparison between the editions offers an interesting look at the evolution of the viewing habits of the public.
Article published on 12 February 2025 - 12:30
