Venerdì 21 giugno alle h 10,30 presso la Camera di Commercio di Salerno si terrà l’incontro DONNE E IMPRESA, alla presenza di Silvia Lessona e Adriano Moraglio, autori del libro “NEL NOME DELLE DONNE.
Sette racconti: quando in azienda la presenza femminile si fa decisiva”, edito da Rubettino, e condotto da Elena Salzano.
Women in the economy bring distinctive qualities and humanity, deeply influencing the work environment. The book In the Name of Women, tells seven stories of entrepreneurs, closely linked to their companies that in some cases have had to assert themselves to become decisive, but, reversing the famous saying, these stories demonstrate that behind every great woman we discover great men who, in the family or outside, encourage and support her.
Among the protagonists of the book is also Fausta Colosimo, Export Manager of the Salerno-based Caffè Trucillo, who will talk with the authors.
Scritto a quattro mani da Adriano Moraglio e Silvia Lessona, questo libro è il naturale sequel de ‘L’Impronta delle donne’, sempre pubblicato da Rubbettino Editore, e raccoglie di nuovo sette storie al femminile. Sette ritratti di imprenditrici che con la loro visione hanno impresso una svolta determinante all’attività in cui sono state coinvolte, al punto da poter esclamare: “se non ci fosse stata lei…”!
What happens when a woman enters a company and manages to impress her personal vision to the point of becoming decisive for the future of the company itself? And, above all, what is the reaction of men, colleagues, friends, partners, fathers, husbands? The people directly involved, seven entrepreneurs of different ages and sectors, have tried to explain it, and they have let Adriano Moraglio and Silvia Lessona tell their story in the new book “Nel nome delle donne”, by Rubbettino Editore.
A natural sequel to “L'impronta delle donne”, released in March 2022, this volume is the eighth in the “L'avventura dell'esperienza” series and brings seven other protagonists to the fore, with the difference that this new series presents experiences where each female figure is more directly identifiable with the company in which she works.
Brand novel, towards a “new” narrative genre?
Telling the story of a company through the people who have contributed to its growth and success is nothing new; but this book is not yet another celebratory essay, nor does it intend to be an instruction manual for becoming a successful manager.
It is something new, which we like to define as a brand novel, a business novel, partly for its empathetic and informative style, partly for the intent that animates it. There is no claim to offer solutions or truths, but only the desire to share experiences that can help other women (and other businesses) to find inspiration.
“The book's common thread – explains Marianna Carlini who has been working in corporate communications since 1999 and inspired this project from the first volume – It is precisely sharing through which each of the seven protagonists can become a model not only for those who train as entrepreneurs but also for each of us. These seven managers are points of reference and comparison and thanks to their shared experiences they make us understand that the beauty of a business is not limited to having given shape and weight to a company, but in having committed themselves, in having taken the first step, in having dedicated themselves, in having faced situations and obstacles. In a word, in having been proactive”.
Seven stories to read or listen to
Each story is written in the first person and often starts from a memory or an episode perceived as decisive. A fragment of memory from which the narration springs, almost a flow of thoughts in which the protagonist addresses a very specific interlocutor who can, from time to time, be a friend, a traveling companion on a plane, a colleague, a deceased loved one or a nephew. Listening figures, symbolic witnesses of what is, in fact, a personal confession where the person telling the story expresses himself, his strengths, his dreams and desires but also his fears or weaknesses when he has had to face complex passages related to the management of the company such as, for example, a company crisis.
Retracing the stages of one's professional life becomes an opportunity to compare the 'her' of the past with the current one, understanding what was the key to one's personal fulfillment. An awareness, the latter, reached at the end of each story and passed like a relay to those who read and those who listen. Yes, listening: each of these seven stories, precisely because of their intimate and colloquial tone, lends itself very well to the Podcast format. The narrative project is in fact already available on Spotify at this link https://shorturl.at/bluIL with the stories of the first book and will be enriched with those of the second volume now being released.
The Adventure of Experience: A Cross-Section of Our Country
Il libro, non a caso, fa parte della collana L’avventura dell’esperienza – Storie, testimonianze, memorie per far ripartire l’Italy. Le sette vicende, infatti, si intrecciano inevitabilmente anche con quella imprenditoriale e sociale del nostro Paese: dal miracolo economico alla prima grande crisi energetica, dall’emergere dei concorrenti asiatici all’esplosione di Internet, passando per la bolla finanziaria del 2008, fino alle recentissime, drammatiche vicende della pandemia di Covid19. Il lettore ripercorre così idealmente, attraverso le sfide e gli ostacoli delle protagoniste e delle loro imprese, anche gli ultimi 60 anni di storia italiana mettendo a fuoco quei cambiamenti epocali che hanno plasmato non solo i modelli produttivi nostrani, ma anche i mercati globali. Ogni esperienza è dunque un’avventura e al tempo stesso diventa una case history aziendale su cui riflettere per scoprire quanto forte può essere lo spirito di resilienza e dove può portarci.
Article published on 18 June 2024 - 11:42
