There are over 34 thousand pizzerias in Italy. It is the type of local preferred by consumers (74%), surpasses bars (65%) and restaurants (64%) in popularity. This is what emerges from the survey “Guida HoReCa Italia” by Cga by Niq (a consultancy company for measurement, analysis and research in the On Premise sector).
The market analysis records that there are 34.406 pizzerias in all of Italy, of which 27% are located in large cities and 73% in more peripheral locations, while the coastal regions host 40% of pizzerias compared to 2% in mountain areas. pizzerias – analysts point out – are also characterized by regional differences: Campania, Puglia, Molise, Basilicata, Calabria and Sicily constitute 34% of the total market for supply and consumption, followed by Tuscany, Lazio, Marche, Umbria, Abruzzo and Sardinia at 27%.
In third place is the North-West area (Lombardy, Piedmont, Liguria and Valle d'Aosta) with 22% and finally with 18% of premises and consumers the regions of Veneto, Trentino-Alto Adige, Emilia Romagna and Friuli-Venezia Giulia. Pizzeria chains are instead found for over 75% of cases in Lombardy, Piedmont, Liguria and Valle d'Aosta.
Beer is the most consumed in pizzerias, specifically 40% of Italians opt for local or national beers, while 28% prefer imported or craft beers. Cga by Niq, analyzing the spending of people who drink beer in pizzerias, finds that beer represents 18% of the total spending of beer consumers in the out-of-home market. Sparkling wines, including prosecco, are chosen by 23% of pizzeria goers.
Article published on 2 July 2024 - 16:13
