It arrived in the first stores at the beginning of June 2024 and has already become a mass phenomenon: Nutella Ice Cream has won thousands of fans in Italy. Social networks are flooded with content generated by fans of the famous spreadable cream, who have been lucky enough to taste the new gelato hazelnut created by Ferrero. Nutella Ice Cream, in tubs, will be progressively available in the main Italian large-scale retail supermarkets.
The big presentation event to the public will be held on Saturday 15th and Sunday 16th June in Piazza Municipio in Napoli. Here, it will be possible to live an immersive Nutella experience and taste the creamy novelty. This initiative marks not only the brand's entry Nutella in the packaged ice cream market, but also Ferrero's expansion into the tub segment. A sector that, in Italy, is worth a total of 1,45 billion euros and is growing by 8,4% in value, with tubs representing about 30% of the market, for a value of 435 million euros.
“As part of its 60th birthday celebrations, Nutella for the first time in its history changes shape and transforms into ice cream”, declared Federica Roberto, regional marketing manager for ice cream at Ferrero Italia, during the presentation event in Milan. "Not a Nutella ice cream, but Nutella that becomes ice cream. Although Ferrero is among the last players to enter the ice cream market in Italy, we have great ambitions: we believe that Nutella Ice Cream can soon become one of the most loved products by consumers in the tub ice cream segment."
The new gelato is presented as a soft and creamy hazelnut dessert, enriched with layers of real Nutella, thus offering consumers the same unmistakable sensorial experience of the famous spreadable cream. This result is the fruit of Ferrero's sixty years of experience in the production of Nutella, which began in 1964 in Alba, Piedmont, and the skills acquired with the acquisition in 2019 of Ice Cream Factory Comaker (Icfc), a global leader in the production of ice cream.
Nutella Ice Cream will be produced in the Alzira plant in Spain, thanks to a new and highly automated production line. The ice cream will be available in a 230g tub, made with sustainable packaging based on certified and recyclable paper. To enjoy it at its best, it is recommended to wait about 10 minutes after removing it from the freezer.
The novelty will not be limited to Italy: Nutella Ice Cream will also be distributed in France, Germany, Austria, Switzerland, Spain, Portugal, Belgium and Luxembourg. This launch joins the Ferrero ice cream range introduced in 2021, which includes Kinder Bueno cones, Ferrero Rocher and Raffaello sticks, Kinder Chocolate Ice Cream, Pocket Coffee and the new Pocket Coffee Mocaccino, as well as Estathé Ice popsicles.
Article published on 12 June 2024 - 11:44
