THEArma of the Carabinieri pays particular attention to vulnerable subjects, including the elderly, who are increasingly fragile when faced with the dangers of modernity.
The Institution has already taken effective initiatives for their protection for some time, especially in relation to scams: an increasingly widespread and current phenomenon, which targets fragile people, leaving indelible marks on them.
In addition to the economic damage and psychological trauma of the invasion of their domestic space, the victims also suffer the sense of guilt of having been defrauded. Fraudsters take advantage of the emotional sensitivity and physical fragility of the elderly to gain their trust, with the most disparate methods.
In this context, the Arma has decided to launch a communication campaign aimed at the part of the population most affected by this type of crime, with the aim of strengthening prevention and increasing the social reassurance function.
The testimonial of the campaign is the famous actor Lino Banfi, who, due to the profound esteem he has for the Institution and his particular sensitivity towards issues of legality, immediately showed himself available, with the great generosity that characterizes him, to cover this very important role.
The choice of the "Grandfather of Italy" was inspired by the need and desire to get even closer to the elderly, with the main aim of directly and effectively transmitting useful advice to protect oneself from scams. For this reason the actor immediately accepted the invitation of the Carabinieri.
In the commercial, which will be broadcast on the Army's social platforms and in the media, Lino Banfi and the Station Commander of the neighborhood where he lives warn viewers against scams.
During a dialogue with "his" Station Commander, Banfi, with the unmistakable style that distinguishes him, talks about some of his acquaintances who have suffered scams, and then leaves the scene to the Marshal of the Force who urges the public to pay maximum attention and contact the Carabinieri with confidence by calling 112 NUE. The commercial ends with an invitation to consult the Carabinieri.it website, which illustrates the main types of scams and how to recognize them. In fact, the techniques adopted by scammers, however devious and imaginative, have recurring patterns: identifying them is the first step in defending oneself.
In addition to this initiative, a poster has been created that will be displayed in all barracks, parishes and meeting places for the elderly, as well as a foldable brochure to be distributed to citizens.
In a clear and simple way, you are given advice to avoid falling victim to scams including: be careful when opening the door to strangers, be wary of appearances, limit your confidence on the Internet.
The absolute protagonists of the Carabinieri's mission of social reassurance are the Carabinieri Stations, which live in the communities, representing ever-present and reliable points of reference.
And this is why the Station Commanders:
they hold training meetings in places of worship, at municipal offices and care/recreational facilities for the elderly, with the distribution of information brochures;
maintain contact with the directors of credit institutions and post offices, to share information on suspicious cases;
develop collaborations with local media and institutions to raise public awareness.
Article published on 10 July 2024 - 12:51
